So which is more important, to please the visitors or the search engine
spiders? The unequivocal answer is to please the visitors. What good is
a site that attracts spiders but not actual people? And what good is a
site that only attracts some visitors but not search engine spiders?
In this article, we will go over writing content that interests and
pleases both your readers and the spiders.
So how do you write content that pleases a visitor?
First, stick to writing content that is relevant to your site. That
means that if your site is about Rock music, you should not have any
content about dogs, as that only makes your site look bad and repels
visitors.
Second, write content in an easy to understand, conversational format.
Do not use big, fancy words just for the sake of looking smart or
pleasing search engine bots. I can't count the number of times I've
visited a site with content that is so hard to comprehend that I do not
wish to ever come back to that site again. You want to make a good first
impression on anyone who takes the time to look at your site, so make
sure your content is easy to understand.
Third, never ever write content that is long, dull, and boring. If the
point you are trying to get across can be said more concisely in 500
words, than why waste another 300 words droning on and on about the
topic? This is a huge turnoff to potential visitors.
Fourth, make sure that all of your content is grammatically correct. I
know, this is hard because we live in the instant messenger world, where
sentences like "how r u?", are thought to be acceptable. However, anyone
who is well-educated will appreciate good grammar. Make your site shine
in this department.
Fifth, don't overuse keywords and keyword phrases. In other words, don't
make it blatantly obvious to the reader that you are trying to attract
search engine spiders to your site. Make an effort to make sure that
your keywords and keyword phrases flow into the content of the article.
This is easier said than done, but can be accomplished with a little
fine tuning.
But what about search engine spiders? How do I please them?
Search engine spiders are actually very easy to please, much easier than
actual human beings. This is because search engine spiders aren't
subjective--they don't care what the subject is about; they just care
about the number keywords and keyword phrases.
The only way you can possibly displease a search engine spider is by
overusing a keyword/keyword phrase and making your site smell like spam.
Search engine spiders are now more advanced than ever, and so they are
better able to ignore sites that are full of spam. Too many keywords or
keyword phrases that are blatantly there will hinder your site from
being crawled by spiders.
Keyword density of 1-3% is generally considered to be good. Any less
than 1% is bad and will make it harder for your site to get listed on
search engines; any more than 4% makes your site look like spam. Keyword
density is basically the number of keywords or keyword phrases in a
piece of content divided by the total number of words.
Before you write your article, take some time to make up a short list of
keywords that are relevant to the topic at hand. Then try to naturally
sprinkle them into your content, so that your content will please both
the search engine bots and your readers. If you are able to do that, you
will have a successful site in no time. Not only will the search bots
love you, but actual people will, too!
Writing content that is good for both people and search engines is an
absolute essential to making your site a powerhouse. So follow the rules
above and you will be able to write excellent, pleasing content!
--------------------------------------------------------------------------------
Author: Terry Detty
Looking for search engine optimization
SEO ONE Successes in 2006
Jewelry Store -
4 #1 positions in MSN
$1.2 million in new revenue
National Restaurant Chain -
2 #1 keywords on Yahoo
over $2.4 million in sales
Automotive Supply Company - First and second page ranking
Over $3 million in sales
Restaurant Chain -
Two #1 positions in Google and over three million in new revenue
Medical Service Company -
Three # 1 positions in MSN and Google and 2.7 million in new revenue
We offer ...
Optimal Search Engine Placement at extremely competitive pricing.
Marketing and PPC search engine optimization.
Increased profitability, by increasing your visibility.
Direct Consulting with Senior Search Engine Optimization Specialist.
Copyright 2006
SEO ONE, inc All Rights
Reserved
4100 Spring Valley Rd. Suite 203 - Dallas, Texas - 75244
Toll Free: 866-886-4608 | Phone : 972-755-4592 | Fax : 866-409-7978